Auravedic

Based in India, this brand believes in traditional wisdom of Ayurveda. They believe that their Indian roots inspire the use of natural ingredients in their skincare products. This project is a great example of an brand that aims to preserve its essence of purity through design while simultaneously infusing new elements to enhance its' visual identity. Despite maintaining a common language across their product range, the brand soughts to introduce variability in packaging designs. I adopted a nature-inspired approach, utilizing soft and stylish typography, and beautiful motifs with a bold impact. Highlight : The concept of Bloom took it one step further for the brand. To differentiate between the ‘day-care’ and ‘night-care’ ayurvedic products, I play with the opening and closing of a flower. This is what we’d call an expression of design play!